Director, Head of Marketing (Games)

TL;DR

Director, Head of Marketing (Games): Leading a dynamic portfolio of iconic and emerging games brands with an accent on brand growth, consumer experiences, and market expansion. Focus on evolving enduring brands, unlocking growth for the trading cards business, and integrating physical and digital gameplay.

Location: El Segundo, California

Salary: $178,000 – $223,000 Yearly

Company

A leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world.

What you will do

• Lead global brand strategies, positioning, and annual marketing plans across the Games portfolio.
• Drive integrated marketing campaigns across digital, social, retail, partnerships, and experiential activations.
• Own product marketing strategy, messaging, and go-to-market plans for new launches and evergreen titles.
• Modernize iconic brands like Pictionary, Scrabble, and Skip-Bo while expanding the Trading Cards business.
• Collaborate cross-functionally with Product Design, Game Development, Creative, Sales, and Licensing.
• Manage marketing investments and optimize performance to achieve revenue and brand equity goals.

Requirements

• 8–12+ years of experience in brand marketing, product marketing, or related fields.
• Experience with adult collectibles and/or trading cards is required.
• Proven success building brands within games, toys, or interactive entertainment.
• Strong understanding of consumer behavior across casual, family, and social gaming audiences.
• Ability to work cross-functionally in a global, matrixed organization.
• Strong commercial acumen with experience managing budgets and driving ROI.

Culture & Benefits

• Competitive total pay programs and comprehensive benefits.
• Inclusive workplace culture focused on belonging and authenticity.
• Environment designed to empower employees to reach their full potential.
• Performance-driven culture based on collaboration, innovation, and execution.