Performance Marketing Manager (Fintech)

TL;DR

Performance Marketing Manager (Fintech): Driving growth and pipeline success of the Single Family Office (SFO) segment through data-driven performance marketing strategies and targeted acquisition campaigns. Focus on building multi-channel demand generation and account-based marketing (ABM) efforts for ultra-high-net-worth networks.

Location: Remote (USA). Must be legally authorized to work in the United States without visa sponsorship.

Salary: $94,000 - $148,000 base salary

Company

hirify.global is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence.

What you will do

• Build and execute comprehensive marketing strategies across digital, paid media, email, and web channels to drive brand awareness.
• Drive high-value lead generation and pipeline acceleration specifically within the Single Family Office (SFO) segment.
• Partner closely with Product Marketing and Content teams to align on messaging and content strategy.
• Optimize campaign performance using marketing automation, CRM, and analytics platforms to provide strategic recommendations.
• Coordinate high-impact digital activations, content distribution, and boutique events tailored to ultra-high-net-worth (UHNW) networks.
• Serve as the team's Subject Matter Expert on family office market trends, integration requirements, and persona challenges.

Requirements

• 8+ years of experience in B2B marketing, preferably in fintech, wealth management, or the software industry.
• Proven track record of leading performance marketing, demand generation, or account-based marketing (ABM) programs.
• Strong project management skills with the ability to manage multiple growth marketing initiatives simultaneously.
• Proficiency in marketing automation tools, CRM systems, and analytics.
• Legal authorization to work in the U.S. from the first day of employment without requiring current or future visa sponsorship.
• Bachelor's degree in Marketing, Business, or a related field.

Nice to have

• MBA degree.

Culture & Benefits

• Competitive market-based compensation including base salary, bonus, and equity.
• Comprehensive benefits package.
• Collaborative environment focused on ownership, innovation, and championing client success.
• Strong emphasis on a growth mindset and continuous learning.