Creative Strategist (Performance Marketing)

TL;DR

Creative Strategist (Performance Marketing): Owning paid social creative strategy for the US market to drive user acquisition with an accent on performance data analysis and creative testing. Focus on building scalable systems for ad production, collaborating with designers, and optimizing creative performance across Meta platforms.

Location: Must be based in the US or able to work from the San Francisco office.

Salary: $90,000–$150,000

Company

hirify.global is a profitable, self-funded product company building creative tools for millions of social media creators.

What you will do

• Own the end-to-end creative strategy for the US market to drive user acquisition at scale.
• Translate performance metrics like hook rate, CTR, and ROAS into actionable creative hypotheses.
• Execute weekly testing plans and derive clear learnings to improve ad performance.
• Build and maintain frameworks for concept variation, testing velocity, and creative refresh cycles.
• Collaborate with motion and graphic designers to guide projects from ideation to final delivery.
• Provide clear, actionable feedback to internal and external creative partners.

Requirements

• 4–6 years of experience in creative strategy or performance marketing.
• Deep fluency in Meta Ads Manager and platform-native creative formats.
• Proven track record of paid social creative that drove measurable acquisition results.
• Ability to independently pull and interpret performance data.
• Strong writing skills for briefs, post-mortems, and concept rationales.
• Must be based in the US or able to work from the San Francisco office.

Nice to have

• Background in consumer apps, SaaS, or creator tools.
• Deep creative production experience for Meta’s ads platform.
• Experience in high-volume, test-and-learn creative environments.

Culture & Benefits

• Work on a focused, high-caliber product used by millions of creators.
• Competitive salary with room for professional growth.
• Real ownership and impact within a small, profitable team.
• Collaborative environment that values craft and creative input.