Sr. Creative Strategist (Performance Marketing)

TL;DR

Sr. Creative Strategist (Performance Marketing): Leading the strategy, development, and execution of high-performing creative assets for a livestream shopping platform with an accent on data-driven insights and cultural relevance. Focus on building a pipeline of conversion-focused creative across paid social and DRTV channels while partnering with cross-functional teams to drive growth.

Location: Must be within commuting distance of New York City, San Francisco, Seattle, or Los Angeles hubs.

Salary: $158K – $175K + Equity

Company

hirify.global is the largest livestream shopping platform in North America and Europe, enabling users to buy, sell, and discover products across hundreds of categories.

What you will do

• Own briefing and creative direction for key categories from concept through final execution.
• Develop high-performing creative assets including scripts, hooks, and static copy for video and social formats.
• Turn performance data and testing results into actionable creative strategies.
• Collaborate with designers, editors, and category marketers to ship work that drives conversion.
• Develop direct response TV (DRTV) creative as the company expands into new formats.
• Share performance lookbacks to help stakeholders make data-informed decisions for future campaigns.

Requirements

• 6+ years of experience in performance creative or paid social.
• Must be within commuting distance of NYC, SF, Seattle, or LA hubs.
• Proven track record of taking work from concept to execution as both a writer and strategist.
• Deep understanding of audience behavior across Meta, TikTok, YouTube, and AppLovin.
• Experience interpreting creative performance data to improve briefs and testing cycles.
• Ability to provide clear, specific feedback to editors, designers, and external agencies.

Nice to have

• Experience making DRTV or CTV direct response ads.
• In-house experience at a consumer brand, marketplace, or high-growth startup.

Culture & Benefits

• Comprehensive health insurance including medical, dental, and vision.
• 401k offering with employer match up to 4% of base salary.
• Generous holiday and time-off policy.
• Home office setup allowance plus monthly stipends for internet and cell phone.
• Annual childcare allowance and lifetime family planning benefits.
• Monthly allowance to use the app as a buyer and seller.