Director, Social Strategy (Pharma)

TL;DR

Director, Social Strategy (Pharma): Leading the development of cross-platform social strategies for patient and HCP audiences with an accent on integrated organic and paid social approaches. Focus on building social as a strategic capability, managing KOL/DOL programs, and driving social-first thinking within a regulated healthcare environment.

Location: Must be based in the US (New York, Philadelphia, Chicago, Washington DC, or Boston preferred).

Company

hirify.global is a healthcare advisory and marketing firm dedicated to forging unconventional connections to ensure every patient is identified, treated, and supported.

What you will do

• Lead cross-platform social strategy development for patient and HCP audiences.
• Serve as the internal subject matter expert on social engagement, platform trends, and emerging content formats.
• Develop and execute influencer, KOL, DOL, and ambassador strategies aligned with brand objectives.
• Partner with account, strategy, media, and analytics teams to integrate social into broader campaign planning.
• Present strategic recommendations and POVs to internal stakeholders and clients.
• Establish scalable social processes, best practices, and strategic frameworks across the organization.

Requirements

• 8–10+ years of experience in social strategy, digital marketing, or integrated media planning.
• Proven experience developing cross-platform social strategies, ideally within healthcare or pharmaceutical industries.
• Strong understanding of both organic and paid social ecosystems and audience engagement behaviors.
• Experience managing influencer, ambassador, KOL, or DOL programs.
• Demonstrated ability to advise clients and present strategic recommendations in client-facing settings.
• Must be authorized to work in the United States.

Nice to have

• Familiarity with healthcare and pharmaceutical marketing dynamics.
• Experience mentoring and guiding junior team members.