Regional Sales Manager (Sweden)

TL;DR

Regional Sales Manager (Sweden): Driving territory growth and managing independent and key accounts with an accent on strategic retail expansion and brand positioning. Focus on maximizing sales opportunities, executing regional strategy, and maintaining high-level professional relationships with retailers.

Location: Must be based in Sweden (ideally Stockholm), with an initial training period at the company headquarters in London.

Salary: SEK 52,000–55,000

Company

A globally recognized, premium toy brand known for whimsical, high-quality products and a creative, imaginative culture.

What you will do

• Develop and execute territory growth strategies in collaboration with the EU Sales leadership.
• Manage and grow a book of independent and key accounts across Sweden.
• Identify new retail opportunities and ensure brand positioning aligns with premium standards.
• Present new product ranges to accounts and manage regular communication with buyers.
• Coordinate with the customer service team to ensure efficient order and delivery management.
• Attend in-country trade shows and support seasonal launch conferences.

Requirements

• Fluent in both Swedish and English (written and spoken).
• Must be based in Sweden (ideally Stockholm).
• Willingness to travel within the region and to London for training and meetings.
• Proven experience as an account manager or regional sales manager.
• Strong track record of managing accounts and growing a territory strategically.
• Proficiency in Excel and PowerPoint.

Culture & Benefits

• Discretionary annual bonus scheme based on performance.
• Premium health cover including optical and dental.
• Life insurance at 4x basic salary.
• 25 days paid holiday.
• Hybrid work model with office attendance required.
• Comprehensive employee support program and pension scheme.