CRM Manager (Fintech)

TL;DR

CRM Manager (Fintech): Delivering CRM campaigns to support Core banking and Accounts growth with an accent on customer engagement and retention. Focus on designing data-driven lifecycle journeys across email, push, and in-app channels to optimize user growth.

Location: Remote (UK), London, or Cardiff

Salary: £68,000 - £88,000 + Incentive Awards

Company

hirify.global is a digital bank on a mission to make money work for everyone by replacing traditional banking with a modern, user-centric product.

What you will do

• Lead strategy and planning for Core banking CRM, including opportunity sizing and stakeholder alignment.
• Execute multi-channel customer lifecycle journeys via email, push notifications, and in-app messages.
• Translate data insights into actionable opportunities to optimize the user lifecycle.
• Oversee always-on communications and develop effective segmentation strategies.
• Perform campaign QA and implement a test-and-learn data-driven approach to campaign delivery.
• Create and document streamlined processes for the wider CRM team and data analysts.

Requirements

• Hands-on experience managing end-to-end CRM campaigns from signal and scoping to analysis and rollout.
• Proven track record in designing and implementing automated customer journeys.
• Experience using CRM platforms for delivery, preferably Braze.
• Professional experience in Fintech or Financial Services.
• Strong analytical skills to interpret data and generate hypotheses (Looker experience is an advantage).
• Must be based in the UK.

Culture & Benefits

• Hybrid work options in London/Cardiff or full remote flexibility within the UK.
• Flexible working hours based on trust and delivery.
• Annual £1,000 learning budget for books, training, and conferences.
• Company-provided Macbooks and additional setup support for fully remote workers.

Hiring process

• Introduction call with the hiring team (30 minutes).
• Initial call with the hiring manager (30 minutes).
• Two role-specific and behavioural interviews (45 minutes each).