Marketing Manager, FT Live (12-month Parental Cover)

TL;DR

Marketing Manager, FT Live: Develop and drive strategic marketing plans for high-profile events portfolio with an accent on multi-channel campaigns, audience targeting, and revenue maximization. Focus on data-driven strategies, integrated campaigns across digital channels, and collaboration with sales teams to boost attendance and sponsorships.

Location: London, 50% hybrid working model (averaging two to three days onsite)

Company

World’s leading news organisation, globally recognised for authority, integrity and accuracy in delivering quality information and services.

What you will do

• Develop and implement data-driven, multi-channel marketing strategies to boost event awareness, attendance, delegate revenue and sponsorships
• Identify new audience segments, refine messaging with market insights, and lead value propositions aligned to brand and objectives
• Manage marketing budgets, optimise spend for ROI, and analyse data to implement lead generation strategies
• Plan integrated campaigns across email, web, digital/print ads, SEO, social media and content marketing
• Optimise digital presence including websites, customer journeys, and create engaging content with internal partners
• Build strategic partnerships, drive community engagement, monitor performance, and conduct post-event analysis
• Collaborate with Content, Sales, Operations and Marketing teams for seamless campaigns and premium experiences

Requirements

• 4–5+ years B2B or B2C marketing experience, ideally in events, media or agency
• Proven experience building audiences via multi-channel campaigns
• Strong strategic/commercial mindset, balancing creativity and analytics
• Excellent copywriting and communication skills
• Deep knowledge of digital channels: email, social, SEO, paid media
• Experience with CRM, marketing automation, Google Analytics, HTML, meta tags, keyword research
• Highly organised, able to manage multiple projects in fast-paced environment
• Strong collaboration across cross-functional teams

Nice to have

• Experience marketing premium B2B conferences, virtual/hybrid events
• Familiarity with subscription, media or audience-led business models
• Experience with sponsorship or partnership campaigns

Culture & Benefits

• Generous annual leave, medical cover, inclusive parental leave, subsidised gym, community opportunities
• 50% hybrid model fostering trust, remote adaptability and in-person collaboration
• Supportive, diverse culture focused on growth, wellbeing and removing barriers for underrepresented groups
• Disability confident employer, open to flexible working requests where feasible