Demand Generation Manager (B2B)

TL;DR

Demand Generation Manager (B2B): Planning, executing, and optimizing digital marketing campaigns to drive audience awareness and revenue growth with an accent on B2B strategy and ROI measurement. Focus on implementing go-to-market strategies, managing agency relationships, and ensuring brand consistency across all channels.

Location: Must be based in the UK and able to travel to London or Winchester offices up to twice a week. Successful candidate must undergo UK Security Clearance and have been resident in the UK for at least five years.

Salary: Up to £55,000 plus 10% bonus.

Company

A leader in UK TV and radio broadcast infrastructure and smart utilities platform, shaping the future of connectivity.

What you will do

• Plan and execute integrated digital marketing campaigns to drive engagement and revenue.
• Collaborate with internal stakeholders and external agencies to develop campaign themes and assets.
• Track and analyze marketing performance against KPIs to optimize ROI.
• Support product launches and promotional activities through data-driven strategies.
• Promote brand consistency and messaging across all marketing channels.
• Evangelize social media strategy and support team engagement.

Requirements

• Must be a UK resident for at least five years and eligible for UK Security Clearance.
• Proven experience in planning and delivering B2B marketing campaigns.
• Strong understanding of digital marketing best practices and social media trends.
• Competency in project management principles to coordinate multiple initiatives.
• Excellent analytical skills with a focus on measuring marketing effectiveness.
• Strong communication and stakeholder management abilities.

Nice to have

• Knowledge of account-based marketing (ABM) principles.
• Experience in content creation for B2B audiences.

Culture & Benefits

• Flexible and hybrid working culture.
• Generous pension scheme (6% to 10%).
• Comprehensive wellbeing programme.
• Access to multiple learning and development platforms.
• Discounts on major brands and gym memberships.
• Paid volunteering leave.