Marketing Associate - Client (B2B Events)

TL;DR

Marketing Associate - Client (B2B Events): Supporting client acquisition, demand generation, and sponsor engagement for renewables industry events with an accent on multi-channel campaign execution and lead pipeline management. Focus on driving MQL to SQL conversion, optimizing Salesforce tracking, and developing conversion-oriented messaging.

Location: Hybrid in London, UK (requires 3+ days per week in-office)

Company

hirify.global is a global division of Informa that creates industry platforms and organizes over 500 large-scale branded events across 14 specialist markets.

What you will do

• Execute multi-channel client acquisition and demand generation campaigns via email, social media, and paid channels.
• Write persuasive, conversion-oriented copy for emails, landing pages, and sales collateral.
• Maintain Salesforce connections to ensure accurate lead tracking, data integrity, and campaign attribution.
• Support relationship-building and engagement activities with existing and prospective sponsors and exhibitors.
• Collaborate with sales teams to provide qualified leads and actionable campaign insights.

Requirements

• 2–3 years of B2B marketing experience, ideally in events marketing or lead generation.
• Proficiency with Salesforce and marketing automation platforms (Eloqua, HubSpot, or Marketo).
• Proven ability to manage multiple campaigns simultaneously with strong attention to detail.
• Strong copywriting skills focused on conversion and persuasive messaging.
• Must be based in or able to commute to London, UK to meet the hybrid work requirement.

Nice to have

• Experience in the renewables, energy, or B2B events sectors.
• Knowledge of paid media platforms such as LinkedIn Ads and Google Ads.
• Experience with Account-Based Marketing (ABM) tactics.
• Familiarity with digital marketing analytics tools like Google Analytics.

Culture & Benefits

• 25–27 days of annual leave plus a birthday leave day.
• Company-funded private medical cover and a flexible range of personal benefits.
• Career development through mentoring platforms and on-demand LinkedIn Learning courses.
• Flexibility to work from almost anywhere for up to four weeks per year.
• ShareMatch scheme allowing employees to become company shareholders.