Product Marketing Manager (Attendee)

TL;DR

Product Marketing Manager (Attendee): Developing attendee marketing strategies for large-scale B2B events with an accent on value proposition design, pricing models, and acquisition initiatives. Focus on leveraging data-driven insights to optimize the attendee journey, drive high-value audience growth, and improve overall event engagement and satisfaction.

Location: Must be based in or able to work from the Irving, Texas office (hybrid: 3 days/week in-office)

Salary: $75,000–$90,000

Company

hirify.global creates global platforms for industries to trade, innovate, and grow through over 450 large-scale branded and transaction-led events.

What you will do

• Develop and execute attendee marketing strategies for multiple event portfolios.
• Create compelling attendee value propositions, including pricing and product features.
• Design retention and acquisition strategies to maximize lifetime value and audience reach.
• Utilize attendee intelligence and analytics to inform segmentation and campaign targeting.
• Optimize the end-to-end attendee journey from initial acquisition to post-event retention.
• Collaborate with cross-functional teams including brand, operations, and strategic insights.

Requirements

• Must be based in Irving, Texas or willing to commute for hybrid work.
• Proven experience in attendee or product marketing with expertise in go-to-market strategies.
• Strong analytical skills with experience in forecasting, segmentation, and KPI reporting.
• Ability to build cross-functional relationships and influence stakeholders at all levels.
• Data-driven mindset focused on delivering measurable business outcomes.
• Comfort working in a fast-paced, dynamic environment with shifting priorities.

Nice to have

• Interest in applying behavioral science techniques.
• Experience using advanced tools such as AI to enhance marketing strategies.

Culture & Benefits

• Hybrid work model with flexibility to work from home when not in the office.
• Competitive benefits including 401k match, health, vision, and dental insurance.
• Generous PTO policy starting at 15 days, rising with tenure, plus national holidays.
• Career development support through LinkedIn Learning and internal mentoring platforms.
• Strong wellbeing support including EAP assistance and wellness app access.
• Inclusive culture with active colleague groups and global recognition programs.