Growth Marketing Manager (B2B)

TL;DR

Growth Marketing Manager (B2B): Driving demand generation and pipeline growth for the Industry Solutions division with an accent on lead conversion and multi-channel campaign execution. Focus on optimizing the MQL process, managing Salesforce/Pardot automation, and coordinating global marketing activation.

Location: Remote

Company

hirify.global is a global leader in food safety, quality, sustainability, and regulatory compliance solutions.

What you will do

• Develop and optimize multi-channel demand generation campaigns to increase MQLs, pipeline, and revenue.
• Create strategic marketing plans and lead nurture programs to accelerate prospect progression through the buyer journey.
• Partner with Product Marketing to translate GTM strategies and buyer personas into campaigns across email, paid media, and social.
• Own MQL processes and lead management using Salesforce and Pardot (Marketing Cloud Account Engagement).
• Analyze key metrics such as lead-to-opportunity conversion and ROI to deliver actionable performance insights.
• Manage external agencies and coordinate with the Events team for a global calendar of trade shows and webinars.

Requirements

• 5+ years of experience in Growth Marketing, Demand Generation, or Digital Marketing within a B2B environment.
• Fluency in French and English (French: native or full professional proficiency) is required.
• Proven track record of delivering measurable pipeline growth and lead generation results.
• Hands-on experience with Salesforce campaign management and Pardot automation workflows.
• Experience managing external marketing agencies and paid media programs.
• Ability to work effectively within a matrixed, global organization.

Nice to have

• Experience marketing SaaS, technology, regulatory, or digital solutions.
• Experience supporting multiple business units or product portfolios.
• Proficiency with Google Analytics, WordPress, and AI-enabled marketing tools.

Culture & Benefits

• Remote-based work arrangement.
• Opportunity to work with a global leader in food safety and regulatory compliance.
• Collaborative environment involving interaction with global business units and external agency partners.
• Occasional travel for business meetings, trade shows, and customer events.