Director & Team Lead, Paid Search

TL;DR

Director & Team Lead, Paid Search (Google Ads): Lead paid search growth for client accounts by setting team direction, building profit-driven strategies, and ensuring measurable performance with an accent on algorithmic bidding, automated reporting, and turning complex data into clear business insights. Focus on scaling high-performing campaigns, enforcing quality standards, and mentoring specialists to deliver commercially sharp results.

Location: Aarhus Copenhagen

Company

hirify.global is a European marketing and technology agency helping brands and retailers grow through strategic advisory and hands-on execution.

What you will do

• Lead and mentor a team of paid search specialists with hands-on training, feedback, and career growth paths.
• Develop profit-driven paid search strategies aligned to clients’ business goals.
• Oversee account performance, troubleshoot underperforming campaigns, and identify opportunities to scale.
• Partner directly with key clients and translate performance data into plain-English, actionable insights.
• Set and enforce agency-wide best practices for campaign structure, bidding strategies, and budget pacing.
• Support new business pitches by auditing prospect accounts, forecasting growth, and demonstrating agency value.

Requirements

• Native-level proficiency in Google Ads (Search, Shopping, Performance Max) and Microsoft Advertising, including hands-on ability to troubleshoot and scale.
• Strong working knowledge of using generative AI tools (e.g., Gemini or Claude) to speed up workflows and support ad copy and performance analysis.
• Advanced spreadsheet skills in Excel or Google Sheets (pivot tables, VLOOKUPs, complex formulas) to extract actionable insights from campaign exports.
• Fluency with bulk management tools such as Google Ads Editor and Microsoft Advertising Editor.
• Experience building and maintaining automated performance dashboards (e.g., Looker Studio, Supermetrics or similar).
• Bilingual communication in Danish and English to present ideas to internal and external stakeholders.

Culture & Benefits

• Work in a collaborative environment with specialist colleagues across markets.
• Opportunity to work close to both day-to-day execution and the team’s bigger direction.
• Learning culture with continuous development, training, and knowledge sharing.
• International exposure through 10 offices across 8 countries.
• Career acceleration via individual career plans and influence over professional growth.

Hiring process

• Applications are reviewed on an ongoing basis, with hiring as soon as the right candidate is found.
• Submit CV and application; inquiries are treated confidentially.