Associate Director, Paid Search

Location: Manchester, United Kingdom; hybrid work with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is an AI-driven media operating unit that combines media, data, partnerships, and technology to deliver personalized marketing at scale for leading brands.

What you will do

• Lead paid search delivery, best-practice implementation, governance, and quality control across a portfolio of clients.
• Manage, coach, develop, and support the career progression of Account Directors, Account Managers, and Account Executives in UK and Global Hub teams.
• Oversee paid search campaigns and integrate them into broader cross-channel campaign strategies.
• Manage client relationships, advise stakeholders on paid search trends, and support client retention and new business opportunities.
• Improve operational processes, financial controls, project delivery, service-level agreements, and technology adoption.
• Collaborate with suppliers and partners including Google, Microsoft Ads, and Apple, while contributing to training, case studies, awards, and industry initiatives.

Requirements

• Right to work in the United Kingdom is required.
• Strong experience in digital marketing, specifically paid search and cross-network campaign formats.
• Analytical mindset combined with creativity and a desire to push performance boundaries.
• Experience leading teams, coaching specialists, managing quality, and supporting recruitment and capacity planning.
• Ability to understand client businesses, KPIs, strategic objectives, industry trends, and performance opportunities.
• Experience managing client and supplier relationships and contributing to new business or client retention.

Culture & Benefits

• Hybrid working model with regular in-office collaboration and events.
• Focus on professional growth, learning, inclusion, trust, and employee development.
• Medical, retirement, vision, and dental insurance plans.
• Paid time off, partner discounts, and employee mental health awareness days.
• Access to global hirify.global and WPP networks, professional connections, training, and industry events.