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Associate Director, Paid Search (Digital Marketing)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Associate Director, Paid Search (Digital Marketing): Leading paid search strategy, campaign quality, team development, and client delivery across UK and Global Hub teams with an accent on cross-network activation, governance, and operational excellence. Focus on coaching specialists, improving campaign performance, managing key client and supplier relationships, and driving experimentation and new business opportunities.
Location: Manchester, United Kingdom; hybrid work with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.
Company
is WPP's AI-driven media operating unit, combining media, data, partnerships, and technology to deliver personalized marketing at scale.
What you will do
- Lead paid search delivery and best-practice implementation across a portfolio of clients and cross-channel campaigns.
- Manage, coach, and develop Account Directors, Account Managers, and Account Executives across UK and Global Hub teams.
- Oversee governance, quality control, finance processes, service-level agreements, deadlines, and operational efficiency.
- Build relationships with clients, senior stakeholders, and partners including Google, Microsoft Ads, and Apple.
- Advise on paid search trends, product releases, business opportunities, and risks while supporting client retention and new business.
- Drive department projects, experimentation, case studies, industry awards, training, and knowledge development.
Requirements
- Strong expertise in paid search and digital marketing, including cross-network campaign formats.
- Experience leading teams, coaching specialists, and managing performance and career progression.
- Strategic and analytical mindset combined with creativity and a focus on client business outcomes.
- Ability to manage client relationships, operational controls, governance, and performance delivery.
- Right to work in the United Kingdom is required.
Culture & Benefits
- Hybrid working with regular in-office collaboration, team events, and opportunities to contribute to an inclusive workplace.
- Access to global and WPP networks, professional connections, training, and development opportunities.
- Employee resource groups, paid time off, partner discounts, and mental health awareness days.
- Medical, vision, dental, and group retirement benefits.
- Equal opportunity workplace focused on trust, respect, creativity, and growth.
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