Senior Marketing Manager (Hayu)

TL;DR

Senior Marketing Manager (Hayu): Delivering multi-media campaigns and brand activations for a leading SVOD service with an accent on regional strategy, B2B partnerships, and fandom-focused events. Focus on executing 360-degree integrated campaigns, managing territory budgets, and driving brand growth across European markets.

Location: Must be based in the UK (Hybrid model, 4 days in the office in London)

Company

hirify.global is a global media and entertainment leader, creating world-class content across film, television, streaming, and theme parks.

What you will do

• Collaborate on key tent-pole marketing campaigns to meet business objectives and KPIs.
• Tailor global brand strategies into locally nuanced regional campaigns for European markets.
• Manage creative workflows, including concepting and briefing in-house teams and external agencies.
• Own and manage territory budgets, including financial reporting and invoicing.
• Work cross-functionally with PR, Social, Ad Sales, and Commercial teams to execute promotional initiatives.
• Manage and strengthen relationships with B2B partners across media, tech, and telcos.

Requirements

• 5+ years of experience in a B2C brand role within media, entertainment, or digital sectors.
• Eligible to work in the UK.
• Proven track record of defining strategy and executing 360-degree integrated campaigns.
• Strong financial acumen for budget management and campaign analysis.
• Experience in managing commercial partnerships and large-scale events.
• Fluent written and spoken English.

Nice to have

• Experience with SVOD/OTT platforms.
• Strong knowledge and passion for reality TV.
• Experience working with female millennial consumer brands.
• Experience working across diverse European markets.

Culture & Benefits

• Inclusive culture focused on teamwork, trust, and transparency.
• Opportunity to work on a global streaming brand with a 10-year history.
• Dynamic, fast-paced environment within a major media corporation.
• Commitment to community service and employee development.