Senior Marketing Specialist (B2B)

TL;DR

Senior Marketing Specialist (B2B): Developing and implementing marketing plans across UK, Ireland, and the Netherlands with an accent on multi-channel campaigns and demand generation. Focus on optimizing customer journeys using data-driven insights and maintaining brand consistency across international markets.

Location: Hybrid in Woking, UK

Company

hirify.global is a global leader in the elevator and escalator industry, focused on innovative and sustainable urban flow solutions.

What you will do

• Develop and implement B2B marketing plans for the UK, Ireland, and Netherlands markets aligned with global strategies.
• Execute multi-channel campaigns spanning social media, digital advertising, email, and content marketing.
• Plan and deliver external events following global guidelines and concepts.
• Define and monitor KPIs to analyze channel performance and optimize campaigns for measurable growth.
• Analyze market trends, competitor activities, and customer behavior to identify new opportunities.
• Manage relationships with external vendors, including agencies and graphic designers.

Requirements

• Minimum 7 years of experience in marketing, preferably within a B2B environment.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven track record in executing digital campaigns (SEO, PPC, Social Media, Content Marketing).
• Proficiency with tools such as Google Ads, Salesforce Marketing Cloud, and Qlik Sense.
• Fluent in English; Dutch language skills are a beneficial addition.
• Strong expertise in brand reputation management and customer segmentation.

Nice to have

• CIM qualification in Marketing or equivalent.
• Experience working within an international brand or organization.

Culture & Benefits

• Competitive salary and performance-based bonus.
• Hybrid working model for better work-life balance.
• Comprehensive healthcare including Private Medical Insurance, Dental, and 24/7 GP support.
• Company Pension Scheme and GymFlex membership.
• Generous leave policy: 25 days holiday plus Bank Holidays and 1 paid Volunteering Day.
• Strong focus on professional development through regular reviews and leadership support.