Marketing Manager (Rights Holder)

TL;DR

Marketing Manager (Rights Holder): Driving engagement and go-to-market strategies for sports rights across a global streaming platform with an accent on campaign execution and cross-functional collaboration. Focus on analyzing performance data, building stakeholder relationships, and optimizing marketing initiatives to maximize fan participation and ROI.

Location: Must be based in or able to work from Leeds or London, UK

Company

hirify.global is a global sports streaming platform using world-class technology to revolutionize the sports entertainment industry.

What you will do

• Lead go-to-market strategy and execution for various sports rights across the platform.
• Develop and implement playbooks for onboarding rights holders to ensure deep ecosystem understanding.
• Create and deliver integrated marketing campaigns to increase fan engagement and sharing.
• Partner with regional teams, content creators, and designers to execute marketing strategies.
• Establish and monitor KPIs to evaluate campaign success and refine strategies based on data insights.
• Build and maintain strong relationships with senior stakeholders while championing the fan experience.

Requirements

• Proven experience delivering marketing and go-to-market campaigns with rights holders across different territories.
• Strong understanding of end-to-end campaign execution across paid and owned media.
• Ability to analyze campaign performance and make data-driven optimization decisions.
• Track record of managing integrated campaigns across social media, email, SEO, and PPC.
• Excellent cross-functional collaboration skills.
• Must be based in or able to work from Leeds or London, UK.

Culture & Benefits

• 25 days’ annual leave, increasing by 3 days after 3 years of service.
• Private medical insurance and life assurance.
• Pension contributions up to 5%.
• Family-friendly policies including enhanced parental leave.
• Flexible working opportunities and learning/development resources.
• Access to internal speaker series and events.