Brand Marketing Manager (Retail)

TL;DR

Brand Marketing Manager (Retail): Overseeing brand marketing for 50+ third-party and 10 in-house brands with an accent on strategic direction, campaign rollout, and budget management. Focus on driving brand expansion across UK and international markets while managing a high-functioning team and key brand partnerships.

Location: Hybrid in Greater Manchester

Company

A leading UK-based retailer specializing in streetwear and sportswear with a strong focus on digital transformation and data-driven decision-making.

What you will do

• Manage end-to-end campaigns for key third-party brands, including briefing, strategy, rollout, and relationship management.
• Oversee and develop the strategy for 10 internal brands, including wholesale and new market entries.
• Control and monitor 7-figure budgets across all brand activities.
• Lead, mentor, and manage a team of 3 marketing professionals.
• Collaborate with internal buying, merchandising, creative, wholesale, and e-commerce teams.
• Monitor campaign KPIs and report on ROI.

Requirements

• 5+ years of professional experience in marketing or brand management.
• 3+ years of experience managing a team.
• Deep understanding of UK youth culture, current trends, and social media.
• Strong stakeholder management and communication skills.
• Must be based in or able to attend the Head Office in Greater Manchester in a hybrid capacity.

Culture & Benefits

• Supportive environment focused on individual growth and skill development.
• Opportunities for internal mobility and cross-departmental career progression.
• Collaborative culture based on values of Community, Collaborate, and Challenge.
• Comprehensive support and training to help achieve professional goals.

Hiring process

• Individual application review.
• Informal introductory call or Teams video interview to discuss fit and expectations.