Performance Marketing Lead (SaaS)

TL;DR

Performance Marketing Lead (SaaS): Owning the end-to-end paid acquisition strategy and execution across search, social, and programmatic channels with an accent on data-driven pipeline generation and signal-based targeting. Focus on scaling global performance marketing, optimizing the martech stack, and driving ROI in enterprise software markets.

Location: Hybrid (Mannheim, Germany)

Company

hirify.global is a unicorn-status SaaS company providing a cloud platform for value chain transparency and sustainability, backed by Goldman Sachs.

What you will do

• Define and own the global strategy for Paid Search, SEO, and Generative Engine Optimization (GEO).
• Manage end-to-end campaign lifecycles across Google Ads, LinkedIn Ads, and programmatic platforms.
• Develop an automated marketing intelligence system integrating HubSpot, Clay, and intent data.
• Partner with Sales and Regional Marketing Managers to align paid signals with ABM and outreach triggers.
• Lead external agencies with a focus on performance accountability and clear SLAs.
• Manage the global performance marketing budget and report on ROI, ROAS, and pipeline impact.

Requirements

• 6–10+ years of B2B performance marketing experience in an enterprise SaaS context.
• Deep technical expertise in Google Ads and LinkedIn Ads.
• Proven track record managing substantial paid budgets with attributable pipeline impact.
• Hands-on experience with marketing data automation (HubSpot, Clay, APIs).
• Fluent English required; German is a plus.
• Ability to operate independently at both strategic and executional levels.

Nice to have

• Experience in compliance or enterprise software sectors.
• Familiarity with AI-powered search optimization and intent data platforms.

Culture & Benefits

• Purpose-driven mission focused on sustainability and human rights.
• Hybrid work environment with flexibility.
• Support for professional growth and development.
• Sustainable mobility options and eco-friendly commuting support.
• Global team culture with regular events and outings.