Online Marketing & Growth Lead (B2B SaaS)

TL;DR

Online Marketing & Growth Lead (B2B SaaS): Developing a measurable and predictable digital marketing system for a workplace safety platform with an accent on lead generation, conversion optimization, and performance marketing. Focus on building a scalable acquisition engine, optimizing user journeys, and integrating AI tools into marketing workflows.

Location: Remote, Hybrid, or Onsite in Berlin, Germany

Salary: €70,000 – €80,000 base salary + 10% bonus

Company

Berlin-based B2B SaaS startup focused on making workplace safety simpler and more effective through digital solutions.

What you will do

• Own the digital marketing presence, including the website, landing pages, SEA, SEO, and content strategy.
• Develop and optimize paid acquisition channels (Google, Microsoft, LinkedIn Ads) to increase Sales-Qualified Leads (SQLs).
• Design and refine conversion goals, lead capture forms, and digital user journeys.
• Manage external designers, copywriters, and creative freelancers to maintain brand consistency.
• Research and implement targeted tests across trade media, partner ads, and niche industry channels.
• Integrate AI tools for research, content drafting, analysis, and workflow automation.

Requirements

• Several years of experience in growth, online, or B2B marketing, ideally within a SaaS startup.
• Proven track record of managing broad marketing responsibilities across multiple channels.
• Proficiency with Google Ads, GA4, Google Tag Manager, and HubSpot.
• Fluency in German and a good command of English.
• Experience managing external agencies or freelancers.
• Analytical approach focused on hypotheses, testing, and real business impact.

Culture & Benefits

• Flexible work arrangements: remote, hybrid, or office in Berlin-Kreuzberg.
• 30 days of annual vacation.
• High-quality equipment with Apple devices.
• Flat hierarchies, quick decision-making, and a pragmatic product-focused culture.
• Tax-free benefits such as meal allowances and gift cards.
• Annual company retreats and team events.