Demand Generation Manager (SaaS)

TL;DR

Demand Generation Manager (SaaS): Owning paid acquisition channels end-to-end to drive qualified pipeline for an AI-centric observability platform with an accent on strategy, budget allocation, and conversion optimization. Focus on managing agency partners, optimizing full-funnel conversion, and scaling paid channels for technical audiences.

Location: Remote (EMEA)

Company

hirify.global is building an OpenTelemetry-native, AI-centric observability platform designed to eliminate vendor lock-in and operational toil.

What you will do

• Own the demand generation strategy across paid channels including LinkedIn, Google Ads, and Reddit.
• Manage and hold the paid marketing agency accountable for performance and pipeline goals.
• Plan and optimize multi-channel campaigns to drive qualified pipeline for inbound and outbound motions.
• Improve landing pages, CTAs, and conversion flows to maximize lead quality.
• Own reporting and analytics for CAC, CPL, and ROI to guide budget reallocation.
• Collaborate with Revenue and Product Marketing to align campaigns with target segments.

Requirements

• 3–5 years of experience in demand generation or paid marketing within B2B SaaS.
• Hands-on experience managing paid campaigns and budgets on LinkedIn and Google Ads.
• Proven experience managing external agency relationships.
• Strong analytical skills for calculating CAC/LTV and making data-driven decisions.
• Experience with conversion rate optimization (CRO) and A/B testing.
• Must be based in the EMEA region.

Nice to have

• Experience marketing to developers, SREs, or platform engineering personas.
• Familiarity with the observability or cloud-native ecosystem (OpenTelemetry, Kubernetes).
• Experience using BI tools like Hex or Looker for self-serve reporting.
• Experience working in high-growth, venture-backed startup environments.

Culture & Benefits

• Competitive salary and meaningful equity participation.
• Flexible, remote-first work environment.
• €60 monthly allowance for phone and internet.
• Location-specific benefits.
• Collaborative team culture with direct access to founders and leadership.