Digital Growth Marketer (AI)

TL;DR

Digital Growth Marketer (AI): Driving community-led growth and visibility for an energy trading platform with an accent on AI-powered automation and Generative Engine Optimization (GEO). Focus on building scalable growth models, managing paid performance channels, and optimizing technical SEO to ensure the platform is discoverable by LLMs.

Location: Must be based in or able to commute to Munich, Germany (Hybrid role).

Company

hirify.global is Europe’s largest over-the-counter trading platform for energy and environmental commodities, digitizing energy markets with speed, transparency, and liquidity.

What you will do

• Develop and execute community-led growth strategies to engage target audiences.
• Own the strategy for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to ensure AI visibility.
• Manage paid growth channels, including LinkedIn and Google Ads, with a focus on niche energy commodities.
• Implement and test new AI tools to drive marketing automation and team literacy.
• Manage technical SEO and conversion rate optimization (CRO) for the website and landing pages.
• Collaborate across marketing disciplines to support the company's high-growth trajectory.

Requirements

• Proven experience in a growth marketing role, ideally within agency, B2C, or tech environments.
• Deep technical knowledge of Google Ads and LinkedIn Ads for niche markets.
• Hands-on experience with technical SEO, CRO, and modern search principles including GEO/AEO.
• Experience running ABM campaigns targeting high-value lists.
• Strong ability to build engagement and followers on LinkedIn.
• Agile mindset with the ability to collaborate across diverse marketing functions.

Culture & Benefits

• Entrepreneurial, impact-driven culture with flat hierarchies and high autonomy.
• Hybrid work model with flexibility for workation.
• €2,000 annual L&D budget plus 5 dedicated Level Up days.
• 28 days of annual leave.
• Commute and wellness support, including fully covered gym memberships.
• AI-first environment with access to cross-functional expert groups.