SVP Marketing (Automotive)

TL;DR

SVP Marketing (Automotive): Leading a large-scale international marketing organization to build the European benchmark for the category with an accent on brand authority and performance discipline. Focus on scaling a 150-person team, managing a €200M+ budget, and integrating AI and automation into the core operating infrastructure.

Location: Berlin, Germany

Company

One of Europe's largest and most commercially ambitious marketing organizations in the automotive sector.

What you will do

• Lead and scale an international marketing organization of approximately 150 FTE across multiple markets.
• Own and optimize a yearly marketing budget of €200M+ with accountability for growth and customer acquisition economics.
• Drive an integrated marketing strategy balancing long-term brand equity with commercial activation and revenue growth.
• Establish AI, automation, and data as core enablers for marketing effectiveness and scalable decision-making.
• Partner with Product, Tech, Finance, and Sales leadership, reporting directly to the Group CEO.

Requirements

• Proven experience leading large-scale international marketing organizations with budgets exceeding €200M+.
• Strong track record of delivering measurable commercial outcomes in high-growth, performance-oriented environments.
• Deep expertise across both brand and performance marketing.
• Highly analytical mindset with understanding of modern MarTech, data infrastructure, and AI-enabled workflows.
• Experience leading senior management teams with strong operational rigor.
• Business-fluent English, written and spoken.

Culture & Benefits

• Customer-first approach focused on building real, measurable value.
• Ownership culture emphasizing responsibility and rapid action.
• Results-driven environment where speed and impact are prioritized over perfection.
• Collaborative atmosphere based on open sharing, trust, and high standards.
• Strategic curiosity to challenge the status quo of how cars are bought and sold in Europe.