Marketing Growth And Experimentation Lead (AI)

TL;DR

Marketing Growth and Experimentation Lead (Marketing/AI): Establishing and scaling an experimentation framework to drive business growth with an accent on opportunity pipeline management, cross-functional validation, and data-driven decision-making. Focus on building a high-performing team, designing rigorous A/B testing and pilot programs, and influencing senior leadership to optimize marketing investments.

Location: Must be based in or willing to relocate to Düsseldorf, Germany. The role is hybrid with up to 2 days of remote work per week.

Company

A leading global metasearch engine for travel, leveraging cutting-edge technology and machine learning to help millions of travelers find the best hotel deals.

What you will do

• Recruit, mentor, and lead a multidisciplinary team focused on growth and experimentation.
• Define and manage the opportunity pipeline, from initial discovery to final validation.
• Develop robust business cases to secure investment and guide strategic go/no-go decisions.
• Design and execute experiments, pilots, and A/B tests with clear success metrics and guardrails.
• Partner with Brand, Performance Marketing, Product, and Finance to align roadmaps and resources.
• Translate complex experiment results into clear narratives for senior executives to influence investment strategies.

Requirements

• 8+ years of experience in growth marketing, marketing strategy, or experimentation.
• 3+ years of experience leading multidisciplinary teams.
• Proven track record of validating new marketing channels through pilots and business cases.
• Strong business acumen with the ability to connect experiments to revenue and margin impact.
• Excellent communication skills in English, both written and verbal.
• Bachelor’s degree in a quantitative or business field.

Nice to have

• Experience in travel, e-commerce, or digital marketing industries.
• Interest or experience in AI transformation and AI-powered experimentation.
• Technical fluency in SQL or experimentation platforms.
• Experience scaling partnership or channel development programs.

Culture & Benefits

• Personalized coaching, workshops, and access to a campus library for professional development.
• Relocation package, visa support, and interest-free newcomer loan for international hires.
• Flexible working hours and hybrid work policy.
• On-site gym, sports classes, and canteen budget.
• Inclusive environment with regular team and company-wide events.

Hiring process

• Introduction call.
• At-home case study.
• Case study presentation and technical interview.
• Interview with stakeholders.