Team Lead Performance Marketing (AI)

TL;DR

Team Lead Performance Marketing (AI): Develop and execute comprehensive digital marketing strategies for Europe’s largest independent used car dealer with an accent on paid search, display, and social channels, leveraging data-driven insights. Focus on building and leading a high-performing team, optimizing lead quality, maximizing ROI, and integrating AI-powered advertising opportunities for profitable growth.

Location: Germany, Berlin (with working from home options and flexible working hours)

Company

Autohero, part of the hirify.global, is Europe’s largest independent used car dealer, revolutionizing the car-buying experience.

What you will do

• Develop and execute comprehensive digital marketing strategies across paid search (Google, Bing, shopping, app stores, AI search), display, and paid social channels.
• Build and lead a high-performing team, establishing scalable processes for seamless campaign execution, optimization, and knowledge sharing.
• Identify, analyze, and strategically integrate relevant keywords and target audiences to drive leads and sales.
• Leverage data-driven insights and conduct advanced cross-channel performance analysis to identify growth opportunities and maximize ROI.
• Partner with Tech and Data teams to improve automation, measurement, experimentation, and overall marketing effectiveness.
• Collaborate with copywriting and product teams to create compelling ad copy, creative assets, and app store content, adopting innovative advertising features and AI-driven opportunities.

Requirements

• 6+ years of hands-on experience managing large-scale paid media campaigns across digital channels such as search engines, app stores, display, and social platforms, with strong knowledge of emerging trends including AI-powered advertising.
• Proven ability to design data-driven strategies, leveraging advanced audience segmentation, keyword and interest research, and robust feedback loops.
• Demonstrated strengths in translating complex campaign data from multiple channels into actionable insights and strategic recommendations to drive growth and ROI.
• Strong leadership and team-building skills, with a track record of mentoring high-performing teams in fast-paced, results-driven environments.
• Comfortable communicating with senior stakeholders and decision makers across the business.
• Fluent in English (C1+), with a track record of utilizing AI-driven tools and solutions to enhance campaign performance and efficiency.

Nice to have

• Additional European language proficiency, especially German.

Culture & Benefits

• Dedicated education budget for online courses, conferences, and trainings to support personal and professional growth.
• Truly international and diverse working environment with more than 90 different nationalities.
• Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, plus special offers on used cars.
• Working from home options, flexible working hours, and 30 days of vacation for work-life balance.
• Free access to Headspace to support mental well-being.
• An open culture that believes in direct communication and values diversity.