ATL Marketing Manager (f/m/x)

TL;DR

ATL Marketing Manager (Marketing): Planning, launching, and optimizing performance-driven marketing campaigns across diverse media channels with an accent on measurement, attribution, and budget allocation. Focus on analyzing campaign performance using data-driven insights and building strong media partner relationships.

Location: Hybrid in Germany, Berlin, with working-from-home options.

Company

hirify.global is a dynamic in-house marketing team focused on shaping brand strategies for Autohero and Wirkaufendeinauto.de.

What you will do

• Plan, launch, and optimize performance-driven marketing campaigns across TV, OOH, Radio, Streaming, and YouTube.
• Develop and implement innovative measurement and attribution methods.
• Analyze campaign performance using KPIs and core business data.
• Strategically manage and allocate marketing budgets.
• Build data-backed business cases and foster strong relationships with media partners.
• Collaborate with creative and production teams to develop impactful campaign concepts.

Requirements

• 2+ years of experience managing and scaling online and/or offline marketing campaigns.
• Advanced analytical skills and a data-driven approach, with proficiency in Excel.
• Strong attention to detail and a structured mindset for managing multiple projects and campaigns.
• Experience in managing agency and media supplier relationships.
• Fluency in English is essential.

Nice to have

• Experience with SQL or BigQuery.
• Experience with programmatic media buying.
• Experience in shaping creative strategy and direction.
• Fluency in an additional European language, especially German, Spanish, Swedish, or Portuguese.

Culture & Benefits

• Working-from-home options and flexible working hours.
• 30 days of vacation.
• Dedicated education budget for online courses, conferences, and training.
• Discounts on well-known brands and special offers on used cars.
• Free access to Headspace for mental well-being.
• Truly international and diverse working environment with over 90 different nationalities.

Hiring process

• Apply by uploading your CV in English with a note of your earliest starting date and your salary expectations.