Director PPC (Online Advertising)

TL;DR

Director PPC (Online Advertising): Lead paid advertising strategy across hirify.global Group brands and international markets with an accent on AI automation, predictive modeling, and full-funnel AI adoption. Focus on managing multi-million budgets, deploying real-time competitive intelligence, and building an AI-native team that connects performance data to creative and landing-page personalization.

Location: Berlin (also possible in Karlsruhe)

Company

hirify.global is a European digitalization partner providing cloud infrastructure, hosting, and online marketing solutions for SMBs.

What you will do

• Own and execute a global PPC roadmap centered on AI automation and predictive modeling to scale acquisition across SEA, Social, and Display.
• Manage multi-million Euro PPC budgets using AI forecasting and dynamically shift spend across international markets.
• Deploy AI-driven competitive analysis to adapt campaigns to local market shifts and global regulatory changes.
• Lead an international team with an AI-native culture using generative AI and automated workflows to reduce manual work and improve creative strategy.
• Partner with SEO, Content, and Data Science to build an AI-supported growth engine linking brand visibility to performance data.
• Drive full-funnel AI adoption beyond bidding, including creative production, personalized landing pages, and advanced BI attribution.

Requirements

• At least 7 years of experience in performance marketing, including 3 years leading teams and managing annual budgets over €10M.
• Hands-on expertise in Google Ads and Microsoft Advertising, plus experience scaling paid Social (Meta, LinkedIn), Display, and YouTube.
• Proven ability to run multi-market and multi-language PPC campaigns.
• English: C1/C2 required.
• Strong strategic business sense for explaining complex data to stakeholders and connecting PPC to bottom-line impact.
• Ability to bridge technical AI topics with business goals and communicate effectively in a fast-paced environment.

Culture & Benefits

• Hybrid working model.
• Flexible working hours with trust-based working hours.
• Training and development opportunities.
• Health offers such as sports and health courses.
• Employee discounts, events (summer/winter parties), and workshops.
• Modern office space with very good transport connections; subsidized canteen and free drinks at some locations.

Hiring process

• Interviews to assess PPC leadership, budget ownership, and AI-first performance marketing approach.
• Discussion of leadership style and ability to translate AI/analytics into business outcomes.