ATL Marketing Manager (Automotive)

TL;DR

ATL Marketing Manager (Automotive): Leading high-impact brand campaigns across TV, OOH, and digital platforms for Autohero and Wirkaufendeinauto.de with an accent on data-driven strategies and measurement. Focus on optimizing customer acquisition, managing media budgets, and scaling brand awareness across Europe.

Location: Berlin, Germany (Hybrid)

Company

hirify.global Group is a listed public company focused on building the best way to buy and sell cars across Europe.

What you will do

• Plan and optimize performance-driven campaigns across TV, OOH, Radio, and digital channels including YouTube.
• Implement innovative measurement and attribution methods to maximize marketing effectiveness.
• Analyze campaign KPIs against core business data to identify growth opportunities.
• Strategically manage and allocate budgets across channels for efficient customer acquisition.
• Negotiate TV pricing and manage professional relationships with agencies and media partners.
• Collaborate with creative and production teams to develop data-backed campaign concepts.

Requirements

• 2+ years of experience managing and scaling online or offline marketing campaigns.
• Advanced analytical skills and proficiency in Excel.
• Experience managing agency and media supplier relationships.
• Fluency in English is essential.
• Must be based in or able to work from Berlin, Germany.

Nice to have

• Proficiency in SQL or BigQuery.
• Experience with programmatic media buying.
• Ability to shape creative strategy and direction.
• Fluency in German, Spanish, Swedish, or Portuguese.

Culture & Benefits

• Hybrid work model with flexible hours and 30 days of vacation.
• Dedicated education budget for online courses, conferences, and training.
• Corporate discounts on brands such as Apple, Bosch, and Sky.
• Free access to Headspace for mental well-being.
• Diverse international environment with over 90 nationalities.