Executive Strategy Director (Social Strategy)

TL;DR

Executive Strategy Director (Social Strategy): Leading the social-first strategy for Dove by transforming audience insights and platform data into creative frameworks and briefs with an accent on brand purpose and cultural relevance. Focus on developing always-on content strategies, optimizing creator partnerships, and integrating Gen AI tools to accelerate research and strategic development.

Location: London, United Kingdom (Hybrid: 2-3 days a week from client's offices)

Company

hirify.global specializes in designing, building, and running bespoke in-house agencies and marketing ecosystems for global brands.

What you will do

• Lead social-first strategy for Dove, developing content strategies, campaign platforms, and always-on frameworks.
• Analyze consumer, cultural, and category insights to identify opportunities for brand engagement in social conversations.
• Translate platform data and social listening into actionable creative briefs for the production team.
• Develop audience and community strategies to deepen connections across various markets and platforms.
• Partner with creative, production, and media teams to sharpen and elevate social output.
• Mentor junior strategists and establish strategic processes, including briefing templates and reporting frameworks.

Requirements

• 8+ years of strategy experience with a significant focus on social-first or digital-first work for consumer brands.
• Deep expertise in social platforms, specifically TikTok, Instagram, and YouTube.
• Experience in beauty, personal care, wellness, or FMCG sectors.
• Proven ability to translate research and data into sharp, actionable strategic frameworks.
• Proficiency with Gen AI tools (e.g., ChatGPT, Claude, Perplexity) for insight generation and trend analysis.
• Must be based in London and able to work from client offices 2-3 days a week.

Nice to have

• Experience working on Dove or Unilever brands.
• Multi-market or global brand strategy experience.
• Experience in a social-specialist, in-house, or embedded agency environment.
• Familiarity with social commerce and brand purpose/social impact strategy.

Culture & Benefits

• Access to cutting-edge AI technology via The Brandtech Group to revolutionize creative delivery.
• Inclusive work environment with a strong commitment to anti-racism and diversity.
• Values-driven culture emphasizing ambition, imagination, and a commitment to continuous learning.
• Sustainability-focused organization with science-based emissions reduction targets.