Digital Marketing Specialist (SEM)

TL;DR

Digital Marketing Specialist (SEM): Managing and optimizing search and paid social campaigns to drive customer acquisition for growing brands with an accent on SEM execution, paid social strategies, and data-driven optimization. Focus on increasing revenue and conversion through A/B testing, keyword research, and technical data feed management.

Company

A digital commerce agency supporting brands through digital acceleration and performance marketing.

What you will do

• Manage day-to-day SEM activities across Google and Bing, including planning, budgeting, and optimization.
• Execute and manage paid social campaigns on platforms like Facebook, Instagram, LinkedIn, TikTok, and Snapchat.
• Conduct keyword research, discovery, and expansion to grow the keyword portfolio.
• Perform A/B and multivariate testing on ad copy, landing pages, and bidding strategies.
• Monitor and report on KPIs to identify improvement opportunities and ensure ROI.
• Collaborate with cross-functional teams to develop landing page content and integrated acquisition strategies.

Requirements

• Deep familiarity with online marketing, technology, and analytical problem-solving.
• Hands-on experience with Google Ads, Bing AdCenter, and various analytics platforms.
• Proven expertise in managing paid social ad platforms.
• Practical experience with Search Engine Optimization (SEO).
• Excellent written and verbal communication skills.

Nice to have

• Google certifications.
• Experience with link-building and site audits.
• Competitive analysis and inbound link auditing skills.

Culture & Benefits

• Flexible working environment with access to the WeWork ecosystem.
• Competitive compensation package including benefits.
• Flexible vacation and time-off policy.
• Opportunities for leadership and career advancement within a fast-growing company.
• Exposure to diverse areas of digital commerce and marketing.