Performance Media Specialist (SEM)

TL;DR

Performance Media Specialist (SEM): Managing the optimization and reporting of paid search and performance campaigns across Google Ads, DV360, and Facebook with an accent on strategic implementation and ROI. Focus on leveraging data insights to optimize ad formats, managing the optimization team, and ensuring high-quality campaign delivery.

Location: Johannesburg, South Africa

Company

hirify.global is an AI-driven media operating unit that helps leading brands deliver transformational growth through data and intelligence via the WPP Open platform.

What you will do

• Manage strategy, implementation, and optimization of Google SEM and broader performance campaigns.
• Optimize end-to-end campaigns across Google Ads, Display, and DV360 while keeping up to date with platform changes.
• Lead and up-skill the optimization team to ensure exceptional delivery of results across digital media platforms.
• Analyze campaign data and KPIs to provide actionable insights and strategic recommendations.
• Manage client spend diligently to ensure high ROI and compliance with company processes.
• Collaborate with internal stakeholders on ad copy, analytics, and overall digital strategies.

Requirements

• 3–5 years of biddable search experience preferred.
• Google Ads certifications (fundamentals, search, display, video, shopping, mobile).
• Google Analytics certification.
• Proficiency in Microsoft Office Suite, specifically Excel and PowerPoint.
• Strong critical thinking and problem-solving abilities with high attention to detail.
• Knowledge of the local digital publisher landscape in South Africa.

Nice to have

• Knowledge of HTML and User Experience (UX).
• Knowledge of SEO.
• Experience with Google Ads Editor.
• Experience or certifications in GMP Suite.

Culture & Benefits

• Opportunity to work with the world’s leading brands in a trusted growth partnership.
• Access to pioneering agentic marketing tools like WPP Open and Open Intelligence.
• AI-driven work environment focusing on creative personalization at scale.