Digital Marketing Specialist (Performance Marketing)

TL;DR

Digital Marketing Specialist (Performance Marketing): Managing and optimizing digital marketing campaigns across Google Ads, SEO, and social media with an accent on lead generation and traffic growth. Focus on improving CPC, CTR, and ROAS through data-driven optimization and comprehensive performance reporting.

Location: Remote (Belize). Working hours must align with U.S. Business Hours.

Company

hirify.global is a talent sourcing partner hiring on behalf of a growing organization.

What you will do

• Execute and optimize Google Ads campaigns across Search, Display, and Remarketing to improve conversion rates and ROAS.
• Drive organic growth by conducting keyword research and optimizing metadata, content, and internal linking using SEMrush and Ahrefs.
• Manage social media engagement and content scheduling across Instagram, Facebook, and LinkedIn.
• Analyze marketing performance using GA4 and provide actionable insights via detailed performance reports.
• Conduct competitor analysis and A/B testing for ad copy, headlines, and landing pages.

Requirements

• 3+ years of hands-on experience managing Google Ads campaigns and social media engagement.
• Proven SEO experience using platforms such as SEMrush, Ahrefs, or Google Search Console.
• Proficiency in Google Analytics 4 (GA4) and core marketing metrics (CPC, CTR, CPA).
• Excellent written communication and copywriting skills.
• Ability to work independently in a remote environment.
• Availability to work during U.S. Business Hours.

Nice to have

• Background in SaaS, e-commerce, or B2B marketing.
• Experience with Meta Ads or other paid social platforms.
• Knowledge of A/B testing, CRO, and landing page optimization.
• Familiarity with marketing automation and CRM workflows.

Culture & Benefits

• Fully remote work opportunity.
• Performance-driven environment with clear KPIs and measurable business impact.
• Exposure to various growth marketing channels including paid media and analytics.
• Career progression opportunities into Performance Marketing Manager or Growth Marketing Lead roles.

Hiring process

• Initial phone screen.
• Short intro video recorded via Spark Hire.
• Client interview.