AVP, Growth Marketing & Demand Generation (Healthcare IT)

TL;DR

AVP, Growth Marketing & Demand Generation (Healthcare IT): Building and leading a scalable marketing engine to drive pipeline, customer acquisition, and revenue impact with an accent on infrastructure, systems, and cross-functional sales alignment. Focus on establishing data-driven demand generation strategies, optimizing CRM/automation workflows, and scaling the marketing function from the ground up.

Location: Remote

Company

hirify.global is a leading healthcare technology and managed services provider specializing in IT, cybersecurity, cloud, and digital transformation solutions.

What you will do

• Own and execute scalable demand generation strategies to drive marketing-sourced pipeline.
• Design and implement Account-Based Marketing (ABM) strategies for high-value target accounts.
• Manage and optimize the marketing technology stack, specifically HubSpot and Salesforce.
• Establish reporting frameworks, attribution models, and dashboards to measure ROI and funnel performance.
• Partner closely with sales leadership to align on pipeline goals, lead scoring, and conversion outcomes.
• Build the growth marketing function from the ground up, including processes, systems, and team structure.

Requirements

• 10+ years of progressive marketing leadership experience.
• Must have Healthcare IT industry experience.
• Proven track record in demand generation, pipeline growth, and revenue marketing.
• Strong proficiency with marketing automation and CRM platforms like HubSpot and Salesforce.
• Experience working cross-functionally with sales and executive leadership.
• Builder mindset with the ability to operate in ambiguous, fast-paced environments.

Nice to have

• Background in SaaS, managed services (MSP), or cybersecurity.
• Experience building or rebuilding marketing infrastructure from scratch.
• Strong understanding of revenue operations and attribution modeling.

Culture & Benefits

• Opportunity to shape the growth engine of a scaling healthcare technology company.
• Highly collaborative and fast-paced work environment.
• Remote-first role with minimal travel requirements.
• Strategic leadership role with significant impact on long-term business success.