Head Of Growth (Fintech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Head of Growth (Fintech): Developing and executing a multi-channel demand generation strategy to scale pipeline and hit ambitious growth targets with an accent on paid acquisition, lifecycle marketing, and ABM. Focus on building a predictable, high-velocity demand engine, optimizing funnel conversion, and making data-driven budget decisions.
Location: Must be based in or able to work from New York City or Toronto (Hybrid)
Salary: $200,000 – $215,000 + Equity
Company
is a leading business planning solution for finance teams, backed by $100M+ in funding and trusted by industry leaders.
What you will do
- Develop and execute a multi-channel demand generation plan with clear MQL and pipeline targets.
- Manage and optimize paid acquisition channels including Google Ads and LinkedIn.
- Build and optimize email nurture sequences and lead scoring rules in HubSpot.
- Run structured experiments on messaging, audiences, and landing pages to prove channel effectiveness.
- Own the weekly demand dashboard and report on pipeline metrics and ROI to leadership.
- Coordinate with BDR teams to align outbound campaigns and improve lead follow-up workflows.
Requirements
- Extensive experience in B2B SaaS demand generation, ideally at a growth-stage company.
- Hands-on experience where pipeline is the primary success metric.
- Deep proficiency with HubSpot marketing automation and reporting.
- Analytical mindset with the ability to build dashboards and interpret funnel data.
- Experience coordinating with BDR/SDR teams to integrate inbound and outbound efforts.
- Excellent communication skills to explain complex pipeline logic to diverse stakeholders.
Nice to have
- Experience in FP&A, fintech, or adjacent B2B software categories.
- Familiarity with ABM tools like Clay, 6sense, or Demandbase.
- Experience with AEO/GEO strategies for AI-driven search.
- Proficiency with product analytics tools like PostHog or Google Analytics 4.
Culture & Benefits
- Competitive compensation package including equity.
- Comprehensive medical insurance and competitive vacation policy.
- Dedicated L&D budget for professional growth.
- Access to Meditopia wellbeing platform.
- Language courses provided for English and Spanish.
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