Senior Growth Marketing Manager (HealthTech)
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Описание вакансии
TL;DR
Senior Growth Marketing Manager (HealthTech): Owning and scaling multi-channel demand generation programs to influence pipeline growth and revenue performance with an accent on content leadership and technical execution across paid media and lifecycle marketing. Focus on translating complex technical value propositions into scalable campaigns and leveraging AI-enabled workflows for optimization.
Location: Remote (US)
Company
is a health data platform that helps health plans break down data silos to create a single, trusted data foundation for better care and cost decisions.
What you will do
- Design and execute multi-touch, multi-channel demand generation programs aligned with pipeline and revenue goals.
- Develop campaign messaging and content strategies, creating long and short-form content for emails, landing pages, and newsletters.
- Manage and optimize LinkedIn Ads and Google Ads campaigns, focusing on audience strategy and budget allocation.
- Implement "zero tech stack" ABM campaigns using HubSpot, LinkedIn, and Apollo.
- Collaborate with Product Marketing, SMEs, and senior leadership to shape narratives and measure campaign ROI.
- Provide creative direction to designers and external partners to ensure asset alignment with strategy.
Requirements
- Must be based in the US
- 7+ years of experience in B2B growth marketing or demand generation (HealthTech experience strongly preferred).
- 5+ years of hands-on experience with HubSpot or similar marketing automation platforms.
- 5+ years of experience managing paid media, specifically LinkedIn Ads Manager.
- Proven success in executing manual ABM campaigns using LinkedIn Sales Navigator and CRM mapping.
- Strong writing and editing skills with a portfolio of campaign examples.
Nice to have
- Experience writing press releases, video scripts, and executive thought leadership content.
- Proven track record of managing agency relationships.
- Familiarity with advanced attribution models and AI-enabled marketing workflows.
Culture & Benefits
- Unlimited paid time off for better work-life balance.
- Flexible "work from anywhere" policy.
- Comprehensive health coverage with multiple plan options.
- Equity grants for every employee.
- One-time home office setup allowance and monthly cell phone allowance.
- Growth-focused environment emphasizing curiosity and collaboration.
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