Senior Demand Generation Manager (B2B SaaS)

TL;DR

Senior Demand Generation Manager (B2B SaaS): Leading demand generation strategy, campaign planning, and ABM execution for UKI Enterprise and Mid-Market segments with an accent on pipeline creation and sales alignment. Focus on designing multi-channel integrated programs and optimizing funnel metrics to drive revenue impact for high-value accounts.

Location: Hybrid (London, UK) - requires working from the office 3 days per week

Company

hirify.global is a leading provider of European B2B data and sales intelligence helping businesses discover and engage with qualified decision-makers.

What you will do

• Develop and evolve the demand generation strategy for UKI Enterprise and Mid-Market segments.
• Execute integrated ABM campaigns across paid media, events, webinars, and outbound channels.
• Collaborate closely with SDRs and AEs to align campaigns with target accounts and pipeline gaps.
• Manage the demand generation budget, tracking ROI, CAC, and account engagement metrics.
• Partner with PMM, Content, and Brand teams to create high-converting assets and narratives.

Requirements

• 5-7 years of experience in demand generation or growth marketing, preferably in B2B SaaS.
• Proven track record of building multi-channel campaigns for Enterprise audiences.
• Deep understanding of ABM, including target account planning and sales alignment.
• Proficiency with CRM and marketing automation tools such as Salesforce, HubSpot, or Marketo.
• Must be based in London and able to work from the office 3 days per week.

Culture & Benefits

• Inclusive and diverse community culture focused on mutual support and inspiration.
• Environment where individual impact is celebrated and valued.
• Flexible hybrid work model combining remote work and office collaboration.