CRM Manager (Digital Marketing)

TL;DR

CRM Manager (Digital Marketing): Executing multi-channel CRM campaigns to drive subscriber engagement, conversion, and retention with an accent on data-driven optimization and multi-channel execution. Focus on campaign setup, segmentation strategies, and collaborating with cross-functional teams to enhance the fan experience.

Location: Hybrid (mostly onsite) in New York, US

Salary: $90,000 - $110,000

Company

Global sports entertainment powerhouse delivering world-class fan experiences through innovative CRM and customer engagement.

What you will do

• Execute multi-channel CRM campaigns across email, push, and in-app channels to drive engagement and retention.
• Manage day-to-day campaign setup, QA, and deployment to ensure accuracy and timeliness.
• Support segmentation and personalization strategies to improve overall campaign performance.
• Monitor and report on performance metrics to identify and implement optimization opportunities.
• Collaborate with content, product, design, and analytics teams to deliver aligned CRM output.
• Plan and support CRM activities around key sporting events and promotional moments.

Requirements

• Experience in a CRM or digital marketing role, ideally within subscription or media businesses.
• Strong campaign execution and organizational skills with high attention to detail.
• Data-driven mindset with the ability to interpret performance insights.
• Excellent communication and collaboration skills across cross-functional teams.
• Passion for sport and understanding of fan engagement behaviors.
• Must be based in or able to work from the New York office (Hybrid).

Culture & Benefits

• Health benefits including dental and eye care, as well as a generous sick time package.
• Access to a 401(k) retirement plan.
• Up to 15 days of paid time off and 9 days of annual leave.
• Parental leave offering and personal insurances (basic life term and personal accident).
• Family-friendly community with access to learning and development resources.
• Opportunity for flexible working and internal speaker series/events.