Senior Marketing Manager

TL;DR

Senior Marketing Manager: Own end-to-end execution of major regional sports marketing campaigns with an accent on multi-channel performance optimization and data-driven go-to-market strategy. Focus on scaling local market creative, building partnerships, and delivering measurable growth across paid, owned, and earned media while managing direct reports.

Location: Hybrid — based mostly on site from our New York office

Salary: $120,000 - $140,000

Company

hirify.global builds a differentiated, digital-first sports streaming experience and regional sports network model.

What you will do

• Drive end-to-end campaign delivery from brief through post-campaign analysis
• Adapt central creative and media planning for local US markets to maintain cultural relevance
• Represent hirify.global locally by building relationships with teams, leagues, and media partners
• Identify and activate partnerships across media, talent, social, and influencer channels
• Continuously optimize channel efficiency, audience targeting, and ROI using performance data
• Collaborate cross-functionally with creative, insights, product, and commercial teams globally

Requirements

• 5+ years of experience in integrated growth marketing (ideally in sports, media, entertainment, or subscription-based businesses)
• Proven track record managing budgets and holistic integrated marketing programs
• Strong multi-channel marketing knowledge: paid media, CRM, SEO/SEM, and social platforms
• Analytical mindset with experience translating performance data into actionable improvements
• Experience delivering measurable results across acquisition, engagement, and lifecycle marketing
• Excellent stakeholder management skills, including managing direct reports and external agency partners

Culture & Benefits

• Up to 15 days of paid time off and 9 days of annual leave
• Health benefits including dental & eye care, plus a generous sick time package
• Short- and long-term disability coverage, parental leave, and personal insurance options
• 401(k) retirement plan
• Flexible working opportunities, learning and development resources, and access to internal events and speaker series

Hiring process

• Interviews with evaluation of marketing strategy, analytics, and stakeholder leadership
• Discussions focused on campaign ownership and execution approach