Demand Generation Manager (SaaS)

TL;DR

Demand Generation Manager (SaaS): Driving pipeline growth for hirify.global and Tubular Labs with an accent on multi-channel campaigns and lead lifecycle management. Focus on optimizing the full funnel from awareness to decision and aligning marketing efforts with sales revenue goals.

Location: Must be based in the United States

Salary: $80,000–$100,000

Company

Parent company of hirify.global, Tubular Labs, FatTail, and Lineup Systems, providing analytics and revenue solutions for top media brands.

What you will do

• Lead the creation and execution of multi-channel demand generation campaigns across Paid Social, SEM, Email, Events, and Content Syndication.
• Use data-driven insights and A/B testing to continuously improve conversion rates and ROI across the full funnel.
• Manage the inbound lead lifecycle, including qualification and ensuring seamless handoff to Sales teams.
• Develop and execute Account-Based Marketing (ABM) programs targeting high-priority segments.
• Partner with Content and Product Marketing to align campaigns with positioning and ICP messaging.
• Coordinate lead generation activities for industry events and field marketing initiatives.

Requirements

• 4-7 years of experience in a Demand Generation role, ideally within a SaaS or technology environment.
• Must be currently authorized to work and based in the United States.
• Hands-on experience with Hubspot and Salesforce.
• Strong command of paid channels, specifically LinkedIn Ads and Google Ads, with demonstrated ROI management.
• Analytical mindset with a proven ability to extract trends from complex data sets.
• Bachelor's degree.

Nice to have

• Experience with ABM platforms such as Demand Science or Terminus.
• Familiarity with intent data and signal-based outreach.

Culture & Benefits

• Comprehensive Health, Dental, and Vision Insurance.
• 401K with company match.
• Fully Paid Parental Leave (18 weeks for birthing parents, 12 weeks for non-birthing parents).
• Phone, internet, wellness, and coworking reimbursements.
• Flexible work hours and unlimited PTO.
• Annual in-person event and December holiday closure.