Personalisation Manager (CX)

TL;DR

Personalisation Manager (CX): Executing and supporting global personalisation initiatives to drive customer experience and business value with an accent on technical implementation and data-driven optimization. Focus on configuring personalisation platforms, analyzing performance metrics, and collaborating with cross-functional teams to implement Personalisation-Led Growth (PLG) frameworks.

Location: Hybrid in London, United Kingdom (average 4 days per week in office)

Company

hirify.global is a leading creative company part of WPP that combines brand experience, customer experience, and commerce to drive growth for global blue-chip clients.

What you will do

• Execute day-to-day operations and tactical tasks for the global personalisation roadmap.
• Configure and launch personalisation programs using technology stacks like Adobe Target, Optimizely, and Braze.
• Implement integrated solutions leveraging CDPs (Segment, Tealium) and CMSs (AEM, Sitecore).
• Track the Return on Investment (ROI) of personalisation efforts and prepare performance reports for stakeholders.
• Collaborate with cross-functional teams including product, engineering, marketing, and data science to ensure alignment.
• Contribute to the continuous refinement of the Personalisation-Led Growth (PLG) framework.

Requirements

• Proficiency with personalisation platforms (e.g., Adobe Target, Optimizely, Braze).
• Experience with analytics suites such as GA4, Adobe Analytics, or Amplitude for segmentation and measurement.
• Practical knowledge of Content Management Systems (AEM, Sitecore) and Customer Data Platforms (Segment, Tealium).
• Strong execution focus with the ability to meticulously configure, launch, and monitor initiatives.
• Analytical skills to interpret performance data and translate insights into actionable findings.
• Must be based in or able to work from the London office.

Culture & Benefits

• Comprehensive benefits package including medical insurance and life assurance.
• Competitive pension and discretionary bonus scheme.
• Training opportunities and dedicated support for career development.
• Family-friendly policies and discounts with hundreds of retailers.
• Culture based on core values of Heart, Brains, and Courage.