Optimisation Manager (CRO)

TL;DR

Optimisation Manager (CRO): Executing and running daily site optimisation and continuous improvement initiatives with an accent on A/B testing and real-time trading performance. Focus on translating tactical roadmaps into live site updates and improving conversion rates through data-driven experiments.

Location: Hybrid in Porto, Portugal (average 4 days a week in office)

Company

hirify.global is a leading creative company that combines brand experience, customer experience, and commerce to drive growth for global blue-chip clients.

What you will do

• Own the hands-on execution and QA of the weekly site optimisation roadmap and the Rapid Iteration & Optimisation (RIO) framework.
• Build, launch, and monitor A/B tests, multivariate tests, and personalisation campaigns to boost real-time trading performance and conversion rates.
• Collaborate with copywriters, designers, and developers to coordinate asset production and ensure rapid deployment of updates.
• Monitor real-time analytics to identify performance drops, bugs, and immediate conversion opportunities.
• Manage and optimize dynamic audience segments using Customer Data Platforms (CDPs) and web analytics tools.
• Act as the administrator for the site optimization, analytics, and content management platform stack.

Requirements

• Proven hands-on experience with A/B testing software such as Optimizely, VWO, or Adobe Target.
• Proficiency in web analytics suites including Google Analytics 4, Adobe Analytics, or Amplitude.
• Experience editing and publishing personalization initiatives within enterprise CMS platforms (e.g., Adobe Experience Manager, Sitecore, Shopify).
• Foundational understanding of HTML, CSS, and JavaScript as they relate to browser rendering and A/B testing.
• Experience working in agile sprint cycles and managing high-velocity weekly backlogs.
• Must be based in Porto, Portugal for the hybrid office arrangement.

Nice to have

• Familiarity with Customer Data Platforms (CDPs) such as Segment or Tealium.

Culture & Benefits

• Comprehensive benefits package including medical and dental insurance.
• Meal cards and corporate social events.
• Dedicated training opportunities and career development support.
• Family-friendly policies and discounts with hundreds of retailers.
• A culture driven by the core values of Heart, Brains, and Courage.