Sales Director (German-speaking)

TL;DR

Sales Director (German-speaking): Architecting the commercial engine and leading the sales team for a scaling B2B signage company with an accent on CRM optimization, AI-driven workflows, and full-cycle customer experience management. Focus on driving revenue growth, scaling outbound/inbound functions, and shaping commercial strategy in close collaboration with the founders.

Location: Must be based in or willing to relocate to Berlin, Germany (On-site role)

Company

A European B2B signage company founded in 2014, scaling through technology and AI to redefine a traditionally fragmented industry.

What you will do

• Grow and develop the inbound and outbound sales functions, including aftersales and conversion.
• Own sales team targets and metrics through structured planning and execution.
• Drive customer satisfaction and retention for key brand clients.
• Oversee the CRM system and manage the full customer journey.
• Develop market and customer understanding to inform product, pricing, and strategy.
• Manage client relationships and resolve disputes.

Requirements

• German: Native level required
• Professional English proficiency
• Must be based in Berlin or willing to relocate
• 3+ years of experience in sales with team leadership or mentoring experience.
• Strong understanding of CRM systems, pipelines, and data-driven decision making.
• Genuine interest in AI-native tools and workflow automation.

Culture & Benefits

• Competitive base salary with bonus packages and incentives.
• Direct access to founders and influence over commercial strategy.
• Opportunity to shape the Head of Sales role in a profitable, scaling business.
• International, mission-driven team environment.

Hiring process

• 30-minute briefing call with the hiring team.
• 30-minute interview with the CEO and Founder.
• In-person meetings in Berlin to discuss role, culture, and compensation.