Global CRM Manager (Ecommerce)

TL;DR

Global CRM Manager (Ecommerce): Designing and executing the full customer lifecycle strategy to drive engagement and retention for a D2C brand with an accent on automated journeys and multi-channel communication. Focus on optimizing repeat purchase rates, building a strategic roadmap for WhatsApp, and leveraging data insights for commercial growth.

Location: Hybrid (3 days in the office, 2 days from home) in West London, UK

Salary: £45,000 – £60,000

Company

An ambitious, founder-led direct-to-consumer brand entering an exciting growth phase.

What you will do

• Own the full CRM calendar from planning through to execution and optimization.
• Develop and enhance automated customer journeys, flows, and lifecycle campaigns.
• Build a strategic roadmap for WhatsApp and other emerging communication channels.
• Analyze performance data to generate insights that improve repeat purchase and customer value.
• Support future subscription and loyalty initiatives to strengthen long-term relationships.

Requirements

• Proven CRM experience within a D2C or eCommerce environment.
• Strong knowledge of Klaviyo or similar platforms such as Bloomreach, Braze, or Ometria.
• Confidence in creating audience segments, testing campaigns, and refining customer journeys.
• Commercially minded approach with the ability to translate data into business growth.
• Excellent communication skills and ability to present performance insights independently.
• Must be based in or able to commute to the West London office 3 days per week.

Culture & Benefits

• Salary of £45,000–£55,000, with flexibility up to £60,000 for exceptional experience.
• Hybrid working arrangement with an office located near Paddington.
• High levels of autonomy and ownership over strategy and delivery.
• Direct exposure to founders and senior leadership to influence business decisions.
• Friendly, sociable, and supportive team environment.