Head of CRM (Ecommerce)

TL;DR

Head of CRM (Ecommerce): Developing and executing customer retention and lifecycle marketing strategies for a fast-growing D2C business with an accent on data-led campaigns and customer lifetime value. Focus on optimizing customer journeys, implementing AI-driven workflows, and driving repeat purchases using Klaviyo.

Location: Hybrid (3 office / 2 remote) in North London

Salary: £75,000 – £90,000

Company

A fast-growing direct-to-consumer ecommerce business specializing in wellness and lifestyle products.

What you will do

• Own and evolve the CRM and retention strategy across a large D2C customer base.
• Deliver high-performing email and lifecycle campaigns using Klaviyo.
• Analyze customer, campaign, and commercial data to improve conversion and retention.
• Support automation, AI-driven workflows, and process improvements across CRM operations.
• Collaborate closely with senior leadership and mentor junior team members.

Requirements

• Strong CRM experience within a fast-growth D2C or ecommerce business.
• Hands-on experience with Klaviyo or similar platforms.
• Commercial and analytical mindset with a proven ability to optimize campaign performance.
• Experience managing high campaign volumes across large customer databases.
• Confidence operating independently within a lean, high-accountability environment.

Culture & Benefits

• Direct collaboration with commercial founders and senior leadership.
• Hybrid working model with a collaborative London office environment.
• Exposure to cutting-edge AI tools and automation in a modern e-commerce setup.
• On-site parking available.
• Opportunity to shape CRM strategy and influence business-wide growth decisions.