CRM Manager (B2B)

TL;DR

CRM Manager (B2B): Managing and optimizing dealer communication journeys across multiple channels with an accent on automation, campaign performance, and data-driven insights. Focus on executing A/B tests, improving dealer engagement, and collaborating with product and marketing teams to streamline the B2B customer experience.

Location: Must be based in or able to commute to London for hybrid work

Company

hirify.global is a fast-growing, technology-led used car marketplace connecting private sellers with verified dealers across the UK.

What you will do

• Manage and optimize dealer communication journeys using email, WhatsApp, SMS, and notifications.
• Execute and report on a campaign calendar to support business goals and product roll-outs.
• Conduct A/B tests to improve campaign performance and dealer engagement metrics.
• Identify and address dealer pain points through data analysis and feedback.
• Collaborate with Dealer Marketing, Product, and Dealer Services teams to deliver cohesive communications.
• Ensure smooth dealer journeys by testing and improving automated communication flows.

Requirements

• Strong background in CRM, specifically in campaign management and journey design.
• Experience in customer lifecycle management and marketing automation.
• Solid data analysis skills with experience in experimentation and A/B testing.
• Proficiency with CRM tools such as Braze, HubSpot, and Looker.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple tasks simultaneously.

Culture & Benefits

• Opportunity to join a fast-growing scale-up at a crucial phase of expansion.
• Work in a technology-led environment that is redefining the used car industry.
• Collaborative team culture working across commercial, product, and creative departments.
• Hybrid working model based in London.

Hiring process

• Qualifying screen (30 minutes).
• Hiring Manager interview (45 minutes).
• Stakeholder interviews with CRM and Dealer Marketing team members (40 minutes each).