Senior CRM & Lifecycle Lead (Marketing)

TL;DR

Senior CRM & Lifecycle Lead (Marketing): Designing and executing lifecycle marketing strategies to drive customer retention and engagement with an accent on automated campaigns and data-driven experimentation. Focus on building scalable processes using AI-powered workflows to increase customer lifetime value.

Location: Remote (Must be based in the UK)

Salary: £60,000–£70,000 per annum

Company

An innovative, purpose-driven organisation redefining how customers engage with unforgettable experiences.

What you will do

• Lead lifecycle marketing strategy across acquisition, activation, retention, and re-engagement journeys.
• Design and optimise automated campaigns across email, SMS, messaging platforms, and in-product experiences.
• Build and execute rapid testing programmes to improve conversion and customer lifetime value.
• Implement AI-powered workflows and automation to increase efficiency and scale operations.
• Partner with product, engineering, marketing, and analytics teams to deliver measurable commercial outcomes.

Requirements

• At least 5 years of experience in CRM, lifecycle, or growth marketing within a consumer-focused business.
• Strong hands-on experience with CRM platforms such as HubSpot, Braze, Klaviyo, Iterable, or similar.
• Data-driven mindset with the ability to analyse performance and turn insights into action.
• Demonstrable experience using AI tools and automation to improve marketing workflows.
• Must be based in the United Kingdom.

Culture & Benefits

• Fully remote working with flexible hours and core collaboration periods.
• Opportunity to build and shape an AI-enabled lifecycle function from the ground up.
• Significant autonomy with direct exposure to senior leadership and strategic decision-making.
• Private healthcare, enhanced pension contributions, and generous annual leave.
• Annual travel allowance and employee discounts.