Group Director, Marketing Effectiveness & Intelligence (Marketing Analytics)

TL;DR

Group Director, Marketing Effectiveness & Intelligence (Marketing Analytics): Leading efforts in optimizing marketing performance and driving data-driven decision-making with an accent on measurement frameworks, ROI analysis, and C-Suite storytelling. Focus on transforming intricate data into compelling narratives to influence strategic budget allocations and long-term business growth.

Location: Hybrid (Average 4 days in office). Candidates must be based in Austin, TX; Costa Mesa, CA; or Seattle, WA.

Salary: $100,000 — $230,000 USD

Company

hirify.global is a leading creative company part of WPP that combines brand experience, customer experience, and commerce to drive growth for global blue-chip clients.

What you will do

• Act as a primary strategic partner embedded within client teams to optimize marketing investments and identify incremental growth opportunities.
• Implement measurement hierarchy frameworks, KPIs, and attribution models (including MMM and LTV) to assess ROI across various channels.
• Translate complex analytical findings into strategic narratives and visually impactful presentations for C-Suite executives.
• Collaborate across Marketing, Sales, Product, Finance, and Data Science teams to foster a culture of data-driven accountability.
• Lead initiatives to improve data quality and infrastructure while staying abreast of emerging technologies like AI/ML applications in marketing.

Requirements

• 10+ years of experience in marketing analytics or business intelligence, with 3-5 years in a leadership/Group Director capacity.
• Must be based in or able to work from Austin, Costa Mesa, or Seattle (Hybrid - 4 days in office).
• Proven expertise in multi-touch attribution modeling, ROI analysis, MMM, and LTV calculations.
• Proficiency with SQL, Python/R, GA4, Adobe Analytics, and CRM data (e.g., Salesforce).
• Expertise in data visualization tools such as Tableau, Power BI, or Looker Studio.
• Bachelor's degree in Marketing, Business, Statistics, Economics, Data Science, or a related quantitative field.

Nice to have

• Master's degree (MBA or MS) in a quantitative field.
• Experience in client-facing internal consultancy or advisory roles.
• Deep understanding of statistical modeling and machine learning concepts.

Culture & Benefits

• Competitive benefits package provided via WPP.
• Opportunity to work with world-leading brands like Microsoft, Coca-Cola, and Dell.
• Innovative, human-first work environment that values creativity and collaboration.
• Hybrid work model balancing office connection with flexibility.