CRM Executive (iGaming)

TL;DR

CRM Executive (iGaming): Optimizing all stages of the customer lifecycle to increase retention and ensure responsible gaming with an accent on campaign execution and KPI reporting. Focus on managing sports loyalty programs, executing large event-based campaigns, and optimizing multi-channel communications.

Location: Madrid, Spain

Company

Part of Super Group, a NYSE-listed digital gaming company behind some of the world's leading sports and iGaming brands.

What you will do

• Execute and own sports CRM campaigns for respective markets.
• Manage and optimize automated lifecycle journeys, including onboarding, active, and reactivation phases.
• Own and refine sports loyalty programs such as Free Bet Club, Boost Tokens, and Price Boosts.
• Lead the execution of large event-based campaigns (e.g., World Cups, Euros) for acquisition and retention.
• Coordinate communication across multiple tools, including email, SMS, push notifications, and in-app messaging.
• Conduct regular competitor analysis to optimize market positioning.

Requirements

• Fluency in both Spanish and English is required.
• Must be based in Madrid, Spain.
• Strong communication, organizational, and project management skills.
• Passion for CRM and data-driven insights.
• Ability to work collaboratively with cross-functional teams.
• Exceptional attention to detail and adaptability in fast-paced environments.

Nice to have

• In-depth knowledge of sports betting markets, odds calculation, and trends.
• Previous experience in the online gaming or casino industry.
• Familiarity with gambling regulations and compliance requirements.
• Experience with customer retention strategies and Content Management Systems (CMS).

Culture & Benefits

• Learning and development programs to support fast career growth.
• Structured performance feedback tools for professional development.
• Comprehensive health insurance and life assurance.
• Income protection and pension scheme.
• Employee Assistance Programme providing resources for employees and their families.