CRM Marketing Specialist

TL;DR

CRM Marketing Specialist (CRM/Lifecycle Marketing): Support the development and execution of hirify.global’s CRM strategy across email, push notifications, and in-app messaging with an accent on customer lifecycle activation, retention, and automated CRM journeys. Focus on building and optimizing multi-channel campaigns, running A/B tests, and translating customer data into actionable segmentation and personalization insights.

Location: Hybrid and based in Madrid

Company

hirify.global is a global tech platform for culture and live entertainment.

What you will do

• Support hirify.global’s CRM strategy across email, push notifications, and in-app messaging.
• Activate customer data to deliver personalized communications throughout the customer lifecycle.
• Optimize multi-channel communication plans and retention strategies to improve engagement and revenue.
• Build, execute, and optimize automated CRM journeys and lifecycle campaigns.
• Run A/B tests, implement learnings, and own weekly/monthly CRM reporting and performance deep dives.
• Collaborate with Marketing, Product, Data, and other teams to ensure a seamless customer experience across touchpoints.

Requirements

• 2–3+ years of experience in CRM, digital marketing, lifecycle marketing, or a related field.
• Hands-on experience with Salesforce Marketing Cloud.
• Experience with ESP tools such as Mailchimp or SendGrid.
• Proficiency in HTML and strong copywriting skills.
• Fluent English and German (fluent level not specified).
• Experience with segmentation, personalization, and A/B testing methodologies.

Culture & Benefits

• Hybrid work with a location in the heart of Madrid and possible travel across markets.
• Home office friendly and flexible schedule.
• Health insurance and benefits including flexible remuneration with a 100% tax exemption through Cobee.
• English and Spanish lessons, Gympass membership, and free food, drink, and fruit at the office.
• 40% discount on hirify.global events and experiences.

Hiring process

• Interviews to assess CRM/lifecycle marketing experience, tools (Salesforce Marketing Cloud), and campaign optimization skills.
• Discussion of collaboration and fit with cross-functional teams.