Director Strategy (CPG)

TL;DR

Director Strategy (CPG): Leading the development and execution of innovative brand strategies for key CPG clients with an accent on translating complex business challenges into actionable marketing solutions. Focus on driving business growth, fostering client relationships, and leveraging AI tools to enhance strategic development and creative output.

Location: Must be based in New York, NY. The role follows a hybrid work model with an expectation of being in the office four days a week.

Salary: $75,000 – $180,000 USD

Company

hirify.global is a leading global creative agency and part of WPP, specializing in brand experience, customer experience, and commerce for major blue-chip clients.

What you will do

• Develop strategic approaches and frameworks to solve complex client business challenges.
• Translate data and research into actionable insights and compelling narratives.
• Lead strategic engagements from inception to completion, ensuring seamless activation across channels.
• Drive new business growth by contributing to pitches and onboarding new clients.
• Collaborate with internal teams and clients to manage project scoping, resources, and budgets.
• Experiment with and integrate AI tools to enhance strategic development and execution.

Requirements

• 7-10 years of relevant industry experience in brand strategy within an agency setting.
• CPG experience is essential for this role.
• Integrated experience across CX, social, and retail channels.
• Proven track record of building and maintaining strong client relationships.
• Demonstrated leadership and team management capabilities.
• Strong understanding of digital marketing and emerging technologies, including AI.

Culture & Benefits

• Competitive benefits package provided through WPP.
• Commitment to fostering a culture of respect, belonging, and career progression.
• Opportunity to work with world-class blue-chip client partners.
• Collaborative environment focused on innovation and award-winning creative work.